JLK Goes Online With Catalog And Search Engine

JLK Direct Distribution Inc. (Livonia, MI) has launched an online version of its complete master catalog, which contains more than 145,000 metalworking tools and supplies. The site (www.jlindustrial.com) is enables customers to quickly browse and order items electronically.

"This e-commerce platform builds on the company's leading comprehensive marketing channel strategy, which includes retail stores, customer service centers, seven major distribution centers, integrated supply services, field sales personnel, and operations in the United States and Europe reaching more than 120,000 active customers," said JLK president and CEO Richard J. Orwig.

The website provides customers rapid access to catalog items through the use of a "smart" search engine. The software gives users the ability to customize search options to suit their needs. The online catalog provides easy step-by-step ordering instructions and the convenience of shopping for metalworking products 24 hours a day. The catalog is integrated to a "shopping cart" for rapid order placement. The site also features a web sale page, current pricing, and the ability to request product availability, technical advice and quotations.

A wholly-owned subsidiary of Kennametal, Inc., JLK sells a broad range of metalworking consumables and related products, including a full line of cutting tools, inserts, abrasives, drills, machine tool accessories, and other industrial supplies.

J&L Industrial Supply, 31800 Industrial Road, Livonia, MI 48150. Phone (800) 521-9520.